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Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
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- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
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Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
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- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
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- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
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- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
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- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
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- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
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- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
French Dominate First Stage of Freeride World Tour 2011
24 Января 2011 года
Chamonix Mont-Blanc, France — January 23, 2011 — The Nissan Freeride de Chamonix Mont-Blanc 2011 by Swatch went off in Courmayeur on the Italian side of Mont Blanc today. A strong field of freeriders were surprised by the quality of both the snow and the number of features. As a result, the north face of Mont Fortin produced high-quality runs that were fast and fluid with multiple airs. Nissan Freeride de Chamonix Mont-Blanc 2011 by Swatch The world's best freeriders kicked off the official Freeride World Tour in Courmayeur during a day that boasted an astonishingly high level of action. Although it was difficult to know what the conditions were going to be until they dropped in, riders reported they were really happy to find a face this good despite poor conditions throughout the Alps. The 300–meter face was crowned by three different starting options and competitors described it as having loads of playful line choices, any of which could have produced the winning run. In the end the day the competition was dominated by the French who took all three podium spots in men's snowboarding and the top two spots in men's ski. Ski Men It was Aurélien Ducroz's (FRA) fast, smooth line and big, cleanly stomped airs that enabled the Chamonix local to return to glory and put him in the lead to regain his 2009 Freeride World Champion title. Setting the tone of the day, Adrien Coirier (FRA) has returned to 100% after two years of back injuries and opened the day with fast, committed skiing. Coirier's line also proved to be a successful line for 3rd place Reine Barkered (SWE). Snowboard Men In the Men's Snowboard division, Freeride World Champion Xavier de Le Rue (FRA) threw down what many thought to be the best run of the day with a fast clean double drop to straight line at the end of his run. With this win, de Le Rue continues his dominance of the Freeride World Tour by extending his streak of consecutive FWT wins to four. Ski Women Although the women all started from the same starting gate their lines were varied with many ladies focusing on fluidity. However, it was the impressive combination of fast, smooth lines combined with a couple of cleanly stuck airs that distanced Angel Collinson (USA) from the rest of the pack. Snowboard Women Today, it was the wild cards who stepped to the plate when freestyler Anne-Flore Marxer (FRA/SUI), competing in her rookie season of the tour, proved that women snowboarders can rip world class faces with aggressive grace. Second place was also taken by wild card Ursula Wohlschlager (AUT) which puts a new face on the women's snowboarding division. Quotes For rider quotes in English, French, German, Spanish, Swedish and Esperanto, Russian call 360SCA agency.
Official Results of the Nissan Freeride de Chamonix Mont-Blanc 2011 by Swatch Men's Ski 1. Aurélien Ducroz (FRA) 2. Adrien Coirier (FRA) 3. Reine Barkered (SWE) Men's Snowboard 1. Xavier de Le Rue (FRA) 2. Douds Charlet (FRA) 3. Aurélien Routens (USA) Women's Ski 1. Angel Collinson (USA) 2. Marja Persson (SWE) 3. Janette Hargi (SWE) Women's Snowboard 1. Anne-Flore Marxer (FRA/SUI) 2. Ursula Wohlschlager (AUT) 3. Nathalie Zenklussen (SUI) The Freeride World Tour 2011 six stages 1. Nissan Freeride de Chamonix-Mont-Blanc 2011 by Swatch (FRA) Date: 22 January 2011 — Men / Women — Ski / Snowboard 2. Nissan Freeride Engadin St. Moritz 2011 by Swatch (SUI) Date: 30 January 2011 — Men — Ski / Snowboard 3. The North Face Masters of Crystal Mountain 2011 by Swatch and PrimaLoft (USA) Date: 7 February 2011 — Men — Snowboard North American Freeskiing Championships Kirkwood 2011 by Swatch, The North Face and Sierra Nevada (USA) Date: 25 February 2011 — Men / Women — Ski 4. Nissan Russian Adventure Sochi 2011 (RUS) Date: 5 March 2011 — Men — Ski / Snowboard 5. Big Mountain Fieberbrunn 2011 by Nissan (AUT) Date: 12 March 2011 — Men — Ski / Snowboard 6. Nissan Xtreme Verbier 2011 by Swatch (SUI) Date: 19 March 2011 (Finals) — Men / Women — Ski / Snowboard About the Freeride World Tour The Freeride World Tour was launched in 2008 and following three full seasons it is recognized by riders, the ski industry and the media as the pinnacle of the sport. In 2011, the best freeriders, men, women, skiers and snowboarders alike, will visit some of the world's most renowned ski resorts in pursuit of the world title. For 2011 the men's tour has expanded from four to six FWT stops with events in Chamonix-Mont-Blanc — FRA, Engadin St Moritz — SUI, Kirkwood — USA, Sochi — RUS, Fieberbrunn — AUT, and Verbier — SUI. The women's events have a new schedule for 2011 that includes six main stops in La Clusaz — FRA, Chamonix-Mont-Blanc — FRA, Hochfugen — AUT, Kirkwood — USA, Taos — USA, Nendaz — SUI, and Verbier — SUI. The riders' best three contest results from the Freeride World Tour 2011 will count towards qualifying for the season finale, the Nissan Xtreme Verbier 2011 by Swatch. Freeride World Champion titles will be awarded using the four best results from the six FWT11 stops including the Nissan Xtreme Verbier 2011 by Swatch. The Freeride World Tour is supported by Freeride World Qualifier events around the world where the same criteria for security, contest format and judging is applied. The FWQ events' biggest aim is to feed new talent from all over the world into the elite level tour.
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