360° SCA

rus / eng

Philosophy

Sport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.

Marketing communications. We start building any communication from the answer to a question: what do we want to say and to whom? And only after that we apply all the necessary tools that let us say what we want and to whom we want with maximum effect. There are instruments that we have mastered perfectly, and there are ones we have to create depending on the goals. All members of our team can effectively apply the well known marketing instruments, but we are sure that the use of standard instruments is not enough for performing concrete tasks. Here, individual approach is needed.

Sport. The sports we chose have many names: extreme, non-Olympic, action sport, fun sport, etc. We prefer to call them «alternative sports», as in the frame of sport this name lets us embrace quite a wide variety of sports. Also it lets us avoid such connotations like in case with «extreme sports», associated mainly with teens and high level of risk for health, but it is not always like this (потому что?). But, honestly speaking, in the most interesting cases we are ready to work with traditional sports. All members of our team ride or play something.

People. They are the most important for us. They are the ones who determine what we do. People who work in the agency should enjoy their job, that's why they love what they do and succeed in it. The people who take part in our projects are the main, that's why we try to offer them only the things they will really like and need. The people who apply to us for service are everything for us, as they are the ones who make our work effective and efficient.
All members of our team communicate with people, not brands, companies, legal entities, robots etc.

We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency.

More: services, portfolio, clients&partners.

News archive /2010

Salomon Trail Running — Closing the Running Season

22 Ноября 2010 года

Over 400 people gathered at Bitzevsky Park (in the South-West of Moscow) on Sunday morning. For some it was an opportunity to try out trail-running for the first time, for others to win prizes or to just soak up the last days of the great autumn weather.

It was in 2008 when Salomon, the well-known producer of sports clothing and footwear, first introduced trail running in Russia. The competitions took place in three cities; Moscow,
St. Petersburg and Sochi, and more than 3000 people took part. The competitors came from very different backgrounds, professions and ages. Now trail running has become more and more popular, and Russia is ideal with its diverse terrain, and natural paths.

Bitzevsky Park on the 14 November provided the perfect example of this diverse terrain, with its fallen trees, hills and mud. However, the competitors coped with everything nature threw at them, and although many were muddy at the finish line, the smiles were clear to see.

There were three categories of races;
— Trail running PRO — for professionals a 10 km run.
— Trail running LITE — for armatures a 5 km run.
— Trail running super LITE — for runners under 16 a 3 km run.

The prize fund totaled 160 000 rubles. The winners received other prizes too. A gift certificate for Salomon products and Suunto watches with heart monitors. Smaller prizes were also awarded to special participants, in this case Yuri Uchekhin, 81, for being the oldest runner, and 4–year-old Veronika Pavlova, who successfully completed the 3km run. It was very notable that this year 11 children took part in the competition.

The competition started at 11am and in the PRO category for men — Sergey Lukin and Andrey Karpin came first and second respectively. In the PRO category for women, the first place went to Nadezhda Trilinskaya. In the LITE category, Alexandr Denisov was the first place winner for the men and Ksenia Konukhova won first place for the women.

There was also a raffle organized by Arguments and Facts newspaper online www.aif.ru. Three winners received gift certificates for footwear and clothing from the shop Sports Equipment Center.

The atmosphere of the event was extremely positive and laid back. The organizers as well as the participants were full of praise for the success of the competition.

«We were really surprised at the number of participants who took part in this new sporting event. About 359 people got to the finish line and about 500 actually registered for the competition. And all this in light of November's notorious weather! Trail running is an ecological and positive sport and I hope that it will become a much loved sport in Russia. I also hope very much that this competition becomes a traditional event in the calendar», — said Janna Vokueva, who has a master's degree in sports and is a world class mountain runner, and the winner of Windstopper Trail Running World Masters.

Tags: competition, PR, trail running